Communication Stratergy Essay Example | Topics and Well Written Essays - 2500 words

Communication Stratergy - Essay ExamplePink is now part of a French lavishness brands group called LVMH which has helped them to expand more, they now cater to their customers with a treasure trove of silk ties, welt goods and other accessories. doubting Thomas Pink, withal operates a state of the art website, through which customers can purchase its luxury products at any hour of any day at any place in the world. (LinkedIn). To a novice, Thomas Pinks success story may seem comparable a fairy story that has been riding a continuous success wave held up by sheer dumb luck. However, this is non how Thomas Pink has been able to climb up the rungs of the ladder of corporate success. They have, over the course of clip imple mented various policies and techniques that have given the brand an edge over its competitors and helped propel it from just some other shirt manufacturer to one of the leading names of luxury brands in the UK. One of the things most principal(prenominal) for a brands rapid success in the grocerying sphere is its communication dodging. As effective as a good communication strategy can be, it can sometimes also be very difficult to develop, fashioned to best suit the companies necessitate. Thus, many companies suffer from either the neediness of a communications strategy or the ineffectiveness of one. A successful communications strategy explains and promotes the phoners goals and what it hopes to achieve. It creates the voice of the company used to reach its customer base and it is upon this communications strategy that the company can base subsequent tactics. First and foremost, the company needs to get some things in order. The concern needs to decide on five management decisions which are further explained below. First, the company needs to get word what its audience is. Who are the people it wants to reach and communicate its goals to? Second, the company needs to figure out what it needs to change about its behavior. Things i t needs to do differently, new actions that it willing have to take to reach its fresh defined audience and communication routes it will have to redirect and realign. Third, the management needs to decide which messages will be suitable for the defined audience. Do they have to restructure the messages? Or will they have to be changed completely? Once the messages to be conveyed to the audience are decided, the management can now work on what channels will be required to convey the message. These will also be in symmetry with the defined audience to be targeted. The last job of the management concerning the implementation of a communications strategy is that of evaluation. How will the success of implementation of such a strategy be measured? Should the management develop some goals or aims to be achieved? And how will they be able to quantify results? Thomas Pinks communications strategy changed greatly with time as it expanded and its audience changed. Initially, it was just p roducing luxury mens shirts for an audience that was prepared to pay a premium price for premium quality. This required Thomas Pink to target a particular segment of the rich and image conscious male market that would purchase the brands products with a loyalty only associated with people with money who stick with brands because those brands passport a small part to the completion of their personalities. When Thomas Pink joined LVMH, it expanded into different markets like a firework. It