Marketing Plan For A Merchandiser Specialist - 847 Words

The service that I will provide is a merchandiser specialist for small and â€Å"mom and pop† businesses. A merchandiser’s specialist provides vital information on the best course of action and achievements a business should pursue in order to be successful and compete with online merchants and big box retailers. A merchandiser specialist essentially creates and implements a marketing plan that consists of promoting the sales of products using marketing research data, customer feedback and creativity. Also, a merchandiser specialist create displays that are eye pleasing to the consumers by highlighting products with attractive signage and pricing to encourage noticeability and increased sales of that business in need. Other responsibilities for a merchandiser specialist include assisting the business with proper communication skills to help promote new and existing customers by offering an assortment of marketing objectives to help promote the business and the produc ts they sell. Once the marketing plan for that specific business has been successfully implemented, the next step would entail in directing sales associate, managers, and vendors by creating a plan for them to follow. This would include communicating and sticking with what is needed in order for the business to be successful for years to come. For a merchandiser specialist to understand what is required when assisting a small business, an S.W.O.T analysis will be utilized in evaluating their businesses. A SWOTShow MoreRelatedCase Study1211 Words   |  5 Pagesfour lines of authority based on functional specialty. Three of these lines reached into the stores. The produce department manager within each store reported directly to the produce specialist for the division, and the same was true for the meat department manager, who reported directly to the district meat specialist. The meat and produce managers were responsible for all activities associated with the acquisition and sale of perishable products. The store manager’s responsibility included theRead MoreFashion Forecasting3980 Words   |  16 PagesElements of Fashion Forecasting The Direction of Fashion Change The drivers of fashion change The Fashion Forecasting Process Forecasting fashion in the Indian scenario Fashion Forecasting Period Importance of Fashion Forecasting Role of Merchandiser in Fashion Forecasting How fashion forecasting is relevant in a new sample making? What is Fashion forecasting? Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifyingRead MoreCase Study1227 Words   |  5 Pagesfour lines of authority based on functional specialty. Three of these lines reached into the stores. The produce department manager within each store reported directly to the produce specialist for the division, and the same was true for the meat department manager, who reported directly to the district meat specialist. The meat and produce managers were responsible for all activities associated with the acquisition and sale of perishable products. The store manager’s responsibility included the groceryRead MoreEssay about A Career in Graphic Design1150 Words   |  5 Pagesgraphic designer is an interesting job because it allows creativity and artistry, combines designing with business and marketing, and gives an opportunity to become well-known in the field. Louise Horton once summed up the job description of the graphic designer by referring to him or her as the â€Å"Architect of the Printed Page† (Horton). Graphic Designers can be credited for the marketing design of every magazine, book, commercial, and poster to ever hit the business world (Horton). However, designersRead MoreThe Fundamentals of Merchandising4352 Words   |  18 Pagesusually track market conditions, price trends, or futures markets. The Merchandiser, on the other hand, is responsible for particular lines of merchandise. For example, in a departmental store, there may be merchandisers for menswear, women swear, children’s wear, etc. The basic duties of the merchandiser can be divided into four areas: planning, directing, coordinating and controlling as follows: 1. Planning. Though merchandisers may not be directly involved in the actual purchase of merchandiseRead MoreCase Study of C C1004 Words   |  5 Pagesfocused store visits to assure that company operating standards were being practices, instead of training store managers to run their stores more efficiently. The decision to have a district specialist in grocery, meat and produce created an uneven hierarchy as the meat and produce managers reported to their specialist not the store manager. This created tension in the work environment as these departments acted independently and uninterested in the other departments. This structure in general contributedRead MoreMkt 571 Final Exams 41399 Words   |  6 Pageseach. The evaluation forms are sent to the motel headquarters where it becomes part of the motel s __________ systems. 2) Which of the following is NOT a step that might be used to improve the quality of a firm s marketing intelligence? 3) Small companies can engage is marketing research in a number of creative and inexpensive ways, including _______________. 4) Rita Jenkins, president of the local Chamber of Commerce, had difficulty getting members to assist in running the organizationRead MoreStore Design and Visual Merchandising6615 Words   |  27 Pagescomponents: image, layout, presentation, signing, display and events. Window displays and floor displays are in fashion boutiques and shopping malls are part of visual merchandising. Visual merchandising is a comparatively new career field. Visual merchandisers are can be engaged as shop floor managers , freelancers on contract basis for windows displays in exhibitions, fares, and other places, production coordinators, quality control supervisors, fashion retailers or export managers. 1.1 IMPORTANCE Read MoreCleaning Business Plan1539 Words   |  7 PagesCOFIELD’S CLEANING SERVICE SONJI MORTON COFIELD, PROPRIETOR September 30, 2011 COFIELD CLEANING SERVICE BUSINESS PLAN SUMMARY Cofield Cleaning Service is a start-up business that provides cleaning services for residential homes. Primary services include floor, window, and bathroom care. The business is seeking $5,900 for equipment, supplies, and advertising. The name and address of the business is: Cofield’s Cleaning Service 600 Hunterdale Road Franklin, VA 23851 Phone: 757-304-9401 Read MoreColton Jones Inc.1346 Words   |  6 Pagesof the acquisition that needed to take place were present in the case.1 1 GAAP Codification of Accounting Standards, Codification Topic 805: Business Combinations Prestone, Riles, amp; Nye Associates Prestone, Riles, amp; Nye (PRN) is a marketing communications company with offices throughout the US and a subsidiary in the United Kingdom and they want to expand into Eastern Europe. In their efforts to do so PRN entered an agreement to acquire outstanding stock of Broadwick Communications